Revue du Journal arabe des affaires et de la gestion

Digital transformation represents a significant shift in the way businesses operate, leveraging technology to drive growth, enhance efficiency and foster innovation. This article explores the various facets of digital transformation, its impact on business processes and the key technologies enabling this evolution. By examining case studies and best practices, we illustrate how organizations can successfully navigate the digital landscape, overcome challenges and realize substantial business growth.

In today’s fast-paced business environment, organizations are increasingly turning to Data-Driven Decision-Making (DDDM) to enhance their strategic planning and operational efficiency. This approach utilizes advanced analytics to transform raw data into actionable insights, enabling managers to make informed decisions. This article explores the concept of data-driven decision-making, the tools and technologies involved and the impact analytics have on modern management practices. Additionally, we examine real-world examples of successful DDDM implementations and outline best practices for organizations seeking to adopt a data-driven culture. The findings emphasize that integrating analytics into management not only improves decision quality but also fosters innovation and competitive advantage.

In an ever-evolving world marked by unpredictable events, effective crisis management has become a crucial skill for leaders across various industries. This article explores key strategies for leading through uncertainty, emphasizing the importance of preparation, communication, decision-making and adaptability. By examining real-world examples and best practices, it provides a comprehensive guide for leaders to navigate crises, maintain organizational stability and emerge stronger. Understanding these strategies can help leaders not only manage crises effectively but also leverage them as opportunities for growth and transformation.

A robust organizational culture is a cornerstone for achieving long-term success and sustainability in any enterprise. It encompasses the shared values, beliefs and practices that shape the work environment and influence employee behaviour. This article explores the key elements essential for building a strong organizational culture, including leadership, communication, employee engagement, recognition and continuous learning. By understanding and implementing these elements, organizations can foster a positive culture that drives productivity, innovation and employee satisfaction.