Revue du Journal arabe des affaires et de la gestion

Building a Strong Organizational Culture: Key Elements for Success

Abstract

Stuart Rai

A robust organizational culture is a cornerstone for achieving long-term success and sustainability in any enterprise. It encompasses the shared values, beliefs and practices that shape the work environment and influence employee behaviour. This article explores the key elements essential for building a strong organizational culture, including leadership, communication, employee engagement, recognition and continuous learning. By understanding and implementing these elements, organizations can foster a positive culture that drives productivity, innovation and employee satisfaction.