Revue du Journal arabe des affaires et de la gestion

Data-driven Decision Making: How Analytics are Shaping Modern Management

Abstract

Harahan Lauren

In today’s fast-paced business environment, organizations are increasingly turning to Data-Driven Decision-Making (DDDM) to enhance their strategic planning and operational efficiency. This approach utilizes advanced analytics to transform raw data into actionable insights, enabling managers to make informed decisions. This article explores the concept of data-driven decision-making, the tools and technologies involved and the impact analytics have on modern management practices. Additionally, we examine real-world examples of successful DDDM implementations and outline best practices for organizations seeking to adopt a data-driven culture. The findings emphasize that integrating analytics into management not only improves decision quality but also fosters innovation and competitive advantage.