Revue internationale des sciences économiques et de gestion

Tourism marketing is a dynamic field influenced by technological advancements, changing consumer behaviors andglobal trends. This minireview explores the importance of macro-regions and spatial aggregations in understanding the complexities of tourism marketing. Macro-regions, spanning vast geographical areas with diverse cultural landscapes, significantly impact marketing strategies. Within these regions, variations in demographics, consumer preferences andeconomic conditions present distinct marketing challenges and opportunities. This review emphasizes the role of macro-regions in online tourism marketing, where customization and targeting are essential for success. Understanding macro-regional dynamics is crucial for devising effective tourism marketing strategies in an ever-evolving digital landscape.

This mini-review delves into the intricate relationship between socio-economic factors, green marketing strategies and their impact on the Preservation of Purchasing Power Parity (PPP) within Business-to-Business (B2B) marketing. By analyzing the convergence of financial objectives, social and environmental responsibilities and the pursuit of green competitive advantage, this article aims to elucidate the critical role of sustainable practices in fostering long-term viability and resilience in B2B ecosystems.

This research article is an attempt to conduct a comprehensive industry analysis on AI adoption strategies by conducting an industry analysis based on various strategic frameworks, including the BCG-matrix, GE-McKinsey matrix, GE nine box matrix, balanced scorecard, and others. The objective is to gain strategic big picture on Industry clusters based on AI adoption by organizations and implementing artificial intelligence technologies effectively and provide recommendations for decision making on investments, innovation, product development and consumer insights.