Sara S. Elmaghraby
In the 90s of the past century, there was like never before a great political and entertaining communication. A new reality of the political content is becoming obvious through a form of a public and mass media delivered communication in which political actors, themes, processes and meaning, identities are created. This new reality constructs the sphere in which normal citizens realize politics and where citizens are becoming more and more part of the political culture. Politainmnet has gained importance in the age of mediatization, digitalization, globalization, and Americanization of politics. TV shows and tabloids were first to include Politainment. Conventional formats of political magazines and news programs needed to change to win more attention.
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