Journal de communication de masse et de journalisme

Building Customers Satisfaction Using Social Responsibility Communications of Islamic Banks in Jordan

Abstract

Iyad Alnsour

Diagnosing the determinants impact of social responsibility communications on satisfaction of Islamic banks’ customers and determining the statistical differences in social responsibility and customer’s satisfaction. This research is conducted using the descriptive method. The questionnaire is the main tool of data collection from research population. The sample size reached to 384 customers, and cluster random sample method is used. The study recommended some implications that improve the social responsibility applications and customers satisfaction in Jordanian Companies.