Revue du Journal arabe des affaires et de la gestion

Using a Baby Pram to Deliver Goods: The Sustainability of Last-Mile Logistics Business Models

Abstract

Turoser Kerterti

The last-mile delivery of goods is a critical component of the modern supply chain, ensuring that products reach their final destinations, often residential or urban areas. However, traditional last-mile logistics methods, including delivery vans and trucks, pose environmental and congestion challenges in urban settings. This article explores the innovative concept of using baby prams as a sustainable alternative for last-mile deliveries. By examining the sustainability, feasibility, and benefits of this unique approach, we shed light on the potential of transforming the last-mile logistics landscape.