Journal des affaires et de l'économie

The Kano Model and the Future of the European Union: An Attitude Assessment of European Citizenry

Abstract

G Jason Goddard, Riad Ajami and Gerhard Raab

This study utilizes the Kano model to assess the attitudes/opinions of citizens in Germany and France on political and economic issues related to the maturing of the European Union. The study attempts to assess current salient political and economic concerns of European citizenry via the Kano survey research technique. The survey respondents were asked to answer 20 questions concerning economic and political issues to determine areas of concern that the French and German governments should consider in order to enhance the satisfaction of their citizens with the overall political and economic climate within the EU. The survey was conducted to coincide with the fiftieth anniversary of the Treaty of Rome. The increased pressures associated with further EU integration and expansion adds credence to the timeliness and importance of this study. The survey results indicate that there are divergences of opinion between the surveyed countries, and that future research will help shed further light on European enlargement and integration.