Comptabilité et marketing

The FIBRAs as a Tool for Investment Diversification in Mexican Hotel Sector the Case of FIBRA Inn

Abstract

José G Vargas-Hernández and Lic Hugo Daniel González Altamirano

This paper seeks to make an approach to the financial instrument called REIT, Real Estate Investment Trust, specifically in the hotel industry in Mexico. This tool has allowed many investors to make business in the real estate sector, and it has provided a wider range of hosting services. This research takes us into the strategies the REIT leader in the hotel industry has implemented to position themselves as such. In large part this is explained by network theory and agent – principal theory. The study method is based on a literature review of several theories, as well as the study of a successful case. The analysis of results presents and describes the features that have contributed to business success.