Revue du Journal arabe des affaires et de la gestion

The Attractiveness of the Territory via the Place Marketing Case of the International Festival of Nomads: M'hamid El Ghizlane–Zagora-Morocco

Abstract

Ikrame Selkani

A new practice that involves the use of sales strategies applied to regions, cities, and countries. The place marketing then consists of the implementation of practices and marketing techniques for enhancing the attractiveness of the territory. Indeed, when the Place Marketing is allied with a resource that territory, a special benefit is introduced and committed future success of the region as a whole. "When the festival allows a small town to grow and exist beyond its Canton, the issue is social as well as economic and cultural development. To this end, what role has the Place Marketing in the evolution and development of cultural events? And what impact International Festival of Nomads plays in the attractiveness of the area?. What role has the place marketing in the evolution and development of cultural events? What impact plays the international festival of nomads in the region's attractivity?