Revue du Journal arabe des affaires et de la gestion

Rethinking a Small Business Idea That Celebrates and Enhances Places through Placeful Business

Abstract

Kestero Ueao

The essence of small business lies in its ability to connect with the community it serves. Small businesses often grow from the dreams and passions of individuals who want to make a difference in their local environment. One exciting and evolving concept that encapsulates this idea is Placeful Business. Placeful Business is all about celebrating and enhancing the unique attributes of a particular place, whether it's a neighborhood, town, or city. It recognizes that each place has its own character and distinct charm, and it seeks to harness these qualities to create thriving, sustainable businesses that contribute positively to the community.