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Revue du Journal arabe des affaires et de la gestion

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Marketing Strategies to Increase the Clientele in Shipping Industry

Abstract

Shital Vakhariya

The port facility will be expanded to a greater deal in order meet the growing world demands for commercial purposes. DP World is constructing a quay which will be extended and it will increase the overall capacity of the regional port. With the boom in maritime industry and new technology improvements in the shipping services sector, machinery repair services have become an attractive platform for many service companies in the UAE region. Competitive services along with less lead time and high quality is now one of the key factors that can lead to better business prospects. However, there seems to be more factors that influence the ship owners operating in Gulf waters. The fast development of shipping industry has made it feasible for many business individuals to set up their own service companies thereby increasing the competition. It is highly recommended to understand the needs of our customers and partners in the maritime sector. Thus, we will be able to guide our team to provide the best solutions that will serve the maritime sector in the UAE. The focus of this study is on understanding the factors that could help to increase the clientele and also to identify the key factors for customer satisfaction and retention

Avertissement: Ce résumé a été traduit à l'aide d'outils d'intelligence artificielle et n'a pas encore été examiné ni vérifié

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