Journal des affaires commerciales et financières

Marketing and Accounting

Abstract

Rajender Kumar

Although accounting departments and marketing departments are separate and distinct, they must work together to monitor sales trends and to manage the effectiveness of marketing campaigns. When the two departments work collaboratively, sales trends are tracked, marketing campaigns are budgeted wisely, resources are allocated efficiently, and the business runs more smoothly.Accounting departments and marketing departments are connected in that an accounting department determines a business's financial condition, which in turn gives a marketing department a budget in which to operate. By keeping track of sales trends, accounting departments inform senior management as to whether the business can allocate more to marketing Every business has some type of accounting system that monitors the business's financial well-being.