Revue du Journal arabe des affaires et de la gestion

Data-driven Decision Making Transforming Business Intelligence into Action

Abstract

Xirongeo Mesooe

In the dynamic landscape of today's business environment, data has emerged as a powerful asset that can drive strategic decision-making. The evolution of technology and the increasing volume of available data have given rise to the era of data-driven decision making. This article explores how businesses can leverage data-driven decision-making processes to transform raw information into actionable insights, thereby enhancing Business Intelligence (BI) strategies.