Revue du Journal arabe des affaires et de la gestion

An Investigation into the Factors that Limits the Formation of New Businesses by Women - A Case Study Of Women in Gwanda, Zimbabwe

Abstract

Joshua Simuka

Entrepreneurship is a multi - dimensional task and a creative activity which results in economic development if pursued
passionately. It has been a male-dominated phenomenon from the very early age but time has changed the situation and brought women as
today's most memorable and inspirational entrepreneurs transforming countries. In today`s world, women are equally competent in running
businesses but they still lag behind in spite of women empowerment initiatives by the government of Zimbabwe. In spite of having
the potential and talent to embrace entrepreneurship, women are deprived of opportunities, information and education. The main
objective of this study was to determine and assess the challenges which were being faced by women entrepreneurs that hinder their
performance and limit them to start their own enterprises. This is necessary because, despite the considerable government support and
support from private and non-governmental organizations interested in promoting gender equality in all areas (business included), many
of female-owned businesses still fail and some women still have fear to venture in entrepreneurship. In addition, an attempt was made to
understand the role of government to accelerate the growth of women entrepreneurship in Zimbabwe. Researchers in the past have
suggested that focusing on addressing women entrepreneur challenges may give their businesses a better chance of success and as a result
it will assist in making Zimbabwe a middle-income economy by 2030. The study adopted the case study methodology and 90
questionnaires were distributed to women in Gwanda community. The study concluded by giving recommendations to policy makers and
other stakeholders who have influence to women entrepreneurs.