Comptabilité et marketing

A New Marketing Paradigm for Creating Global Efficiency and Competitive Advantage of Countries

Abstract

Nurbek Achilov

There are many approaches of understanding of marketing in various countries. On the other hand, a company, which has a global presence, acts similarly in different countries and create different effects for local economies. The paper overviews how marketing plays its role in providing global inefficiency in period of global trends for efficiency. In addition, it aims to uncover key issues of marketing, which create a negative perception of marketing and lead to periodic economic crises in economies. Understanding that many markets of the global environment are not mature for changes, there is a strong necessity to evaluate various issues of marketing and advise some ideas on a new marketing paradigm for accelerating the change for global efficiency in various environments.