Vargas Hernández JG and Chávez Torres LCJL
The aim of this work is to identify the main obstacles that Mexican companies face in providing goods and services to the maquiladora export industry, and to identify recommendations through the theory of resources and capabilities as well as network theory, in order to help companies to take advantage of its capital and potential strategic alliance. The study method was based on a theoretical and literature review, and studies a case of success. The analysis of results shows in the case of success that an efficient use of resources and the effective establishment of an alliance can improve competitive conditions.
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