Journal de l'économie mondiale

Analyzing the Competitiveness of the Greek Sea Bream Exports in the European Union Market

Abstract

Oikonomou A and Polymeros K

This study investigates the evolution of the competitiveness level of the Greek sea bream exports in the EU-27, by implementing the Revealed Export Competitive advantage index. In particular, the major importing and exporting countries of gilthead sea bream were identified. Results reveal that the main importing markets of the Greek sea bream are Italy, France, Portugal, Spain, United Kingdom and Germany. Also, an important emerging market is Romania. While, competing countries are Spain, Turkey, France, Italy, Malta and Croatia. However, the level of competition, among the exporting countries, is continuously changing, indicating a high competitive market environment. Thus, policy and marketing strategies should be cautiously designed, in order to fulfill the rapid changes at this demanded market.