Revue des arts et des sciences sociales

An Investigation of Social Media Strategies and Authenticity as they Relate to Engagement Rate Increase

Abstract

Luis Almeida

Media professionals have been using social media to measure the success its strategic plans, enhance professional networks, and advance understanding of the medium for account growth. However, a measurable strategy of social media that work across all platforms and bypasses the changes in the social media algorithm has been limited. This article introduced important social media best practices and results of its effectiveness in social media account growth. Finally, it ends with important recommendations for further studies that the researcher argues are the next steps for the advancement of studies of social media.